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Photo by @narjes_naderinejad
Playful geometry makes for a surprising street snapshot in Iran. “When objects and colors are perfectly matched, they create a nice story,” says Narjes Naderinejad (@narjes_naderinejad).
Follow along to see more of our favorites from last weekend’s hashtag project, #WHPwindows.

Photo by @narjes_naderinejad Playful geometry makes for a surprising street snapshot in Iran. “When objects and colors are perfectly matched, they create a nice story,” says Narjes Naderinejad (@narjes_naderinejad). Follow along to see more of our favorites from last weekend’s hashtag project, #whpwindows .

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Photo by @madame_love
Spotted in the reflection of a bell jar: a window looking out onto Paris. #WHPwindows

Photo by @madame_love Spotted in the reflection of a bell jar: a window looking out onto Paris. #whpwindows

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Photo by @xantheb
Brunch at home, favorite TV shows and window art made up a slow weekend morning for Xanthe (@xantheb).
Follow along to see more of our favorites from last weekend’s hashtag project, #WHPwindows.

Photo by @xantheb Brunch at home, favorite TV shows and window art made up a slow weekend morning for Xanthe (@xantheb). Follow along to see more of our favorites from last weekend’s hashtag project, #whpwindows .

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Video by @jenibrittonbauer
Founder, chief creative officer, entrepreneur, ice cream maven — meet Jeni Britton Bauer (@jenibrittonbauer). “I quit art school to start my first ice cream business in 1996,” says the 44-year-old behind Jeni’s Splendid Ice Creams. “It’s been my lifelong pursuit — literally, more than half my entire life has been devoted to ice cream.”
Jeni likes to say, “FLAVOR IS EVERYTHING.” “Flavor is what you experience when you eat ice cream, but it is so much more,” she says. “It’s about memory association and that is unique to each person. It’s about gathering knowledge and experience and going deeper. So, for me, ice cream is about flavor, and it’s about conversation and getting to know someone else better. My favorite part of my job is scooping ice cream and helping people find a flavor that inspires them and the conversation that unfolds.”
She’s based in Columbus, Ohio, but Jeni is often on the road to visit her scoop shops all over the country— and she loves what she’s seeing. “The maker and entrepreneur movement is a massive tsunami. Women, especially, are so united and connected and gathering all over,” she says. “And it’s only growing.”
Watch our story to learn more about Jeni’s sweet creations. 
Jeni is part of the #CreateCultivate100 list, honoring 100 inspiring women across 10 categories. Head to @createcultivate to learn more.

Video by @jenibrittonbauer Founder, chief creative officer, entrepreneur, ice cream maven — meet Jeni Britton Bauer (@jenibrittonbauer). “I quit art school to start my first ice cream business in 1996,” says the 44-year-old behind Jeni’s Splendid Ice Creams. “It’s been my lifelong pursuit — literally, more than half my entire life has been devoted to ice cream.” Jeni likes to say, “FLAVOR IS EVERYTHING.” “Flavor is what you experience when you eat ice cream, but it is so much more,” she says. “It’s about memory association and that is unique to each person. It’s about gathering knowledge and experience and going deeper. So, for me, ice cream is about flavor, and it’s about conversation and getting to know someone else better. My favorite part of my job is scooping ice cream and helping people find a flavor that inspires them and the conversation that unfolds.” She’s based in Columbus, Ohio, but Jeni is often on the road to visit her scoop shops all over the country— and she loves what she’s seeing. “The maker and entrepreneur movement is a massive tsunami. Women, especially, are so united and connected and gathering all over,” she says. “And it’s only growing.” Watch our story to learn more about Jeni’s sweet creations. Jeni is part of the #CreateCultivate100 list, honoring 100 inspiring women across 10 categories. Head to @createcultivate to learn more.

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Photo by @yavuzarslan334
Photographer Yavuz Arslan (@yavuzarslan334) captured daily life in Turkey in low, beautiful light. #TheWeekOnInstagram

Photo by @yavuzarslan334 Photographer Yavuz Arslan (@yavuzarslan334) captured daily life in Turkey in low, beautiful light. #TheWeekOnInstagram

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Photo by @dennisschmelz
With the help of a drone, cinematographer Dennis Schmelz (@dennisschmelz) photographed this fishing boat sailing by in Norway. “It looks like a painting,” he says. “The reflection in the water, the calm sea and the snowy landscape — everything fits perfectly together.” #TheWeekOnInstagram

Photo by @dennisschmelz With the help of a drone, cinematographer Dennis Schmelz (@dennisschmelz) photographed this fishing boat sailing by in Norway. “It looks like a painting,” he says. “The reflection in the water, the calm sea and the snowy landscape — everything fits perfectly together.” #TheWeekOnInstagram

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Video by @riepoyonn
Canele and Amelie (@riepoyonn) have gotten the memo: getting out of bed on the weekend is highly overrated. Watch our story now to see these two sweet cats at home in Japan.

Video by @riepoyonn Canele and Amelie (@riepoyonn) have gotten the memo: getting out of bed on the weekend is highly overrated. Watch our story now to see these two sweet cats at home in Japan.

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Photo by @anastasiagav
Frigid temperatures of -53 degrees Fahrenheit (-47 Celsius) can’t stop Anastasia Gruzdeva (@anastasiagav) from getting outside this time of year — even if it means her eyelashes freeze after 15 minutes. ❄️ #TheWeekOnInstagram

Photo by @anastasiagav Frigid temperatures of -53 degrees Fahrenheit (-47 Celsius) can’t stop Anastasia Gruzdeva (@anastasiagav) from getting outside this time of year — even if it means her eyelashes freeze after 15 minutes. ❄️ #TheWeekOnInstagram

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Photo by @joeleep
As a remote geospatial engineer, Joe Leeper (@joeleep) spends his time working out of the back seats of car and in hostels — and sometimes hanging out cliffside with puffins in Iceland. “They got really comfortable with me being so close,” says Joe. “They must be one of the most comical, clumsy and chilled-out animals.” #TheWeekOnInstagram

Photo by @joeleep As a remote geospatial engineer, Joe Leeper (@joeleep) spends his time working out of the back seats of car and in hostels — and sometimes hanging out cliffside with puffins in Iceland. “They got really comfortable with me being so close,” says Joe. “They must be one of the most comical, clumsy and chilled-out animals.” #TheWeekOnInstagram

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#Boomerang by @adnansaputroo
“Right or left?” asks Adnan (@adnansaputroo) in his caption.
Love #BoomerangOfTheWeek? Add it to your next Boomerang and it might show up on @instagram — and follow the hashtag to keep up with all the latest.

#boomerang by @adnansaputroo “Right or left?” asks Adnan (@adnansaputroo) in his caption. Love #boomerang OfTheWeek? Add it to your next Boomerang and it might show up on @instagram — and follow the hashtag to keep up with all the latest.

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Featured photo by @lucianoconsolini
Weekend Hashtag Project: #WHPwindows
Windows frame the world we see. This weekend, the goal is to take photos and videos that highlight and utilize windows. Here are some tips to get you started:
Use a window to frame a specific subject, be it a lone tree outside the office or a ray of light coming into your kitchen. Look at the frame from many angles to find the most compelling one.
Focus on the textures and details of a window — the curve of old glass, the modern metal latches or eye-catching figurines on the windowsill.
Step back from the window to get a sense of scale. Notice how sets of windows fit together, emphasizing both the functionality and fragility of their design, or focus on the structure of the walls surrounding them.
PROJECT RULES: Please add the #WHPwindows hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

Featured photo by @lucianoconsolini Weekend Hashtag Project: #whpwindows Windows frame the world we see. This weekend, the goal is to take photos and videos that highlight and utilize windows. Here are some tips to get you started: Use a window to frame a specific subject, be it a lone tree outside the office or a ray of light coming into your kitchen. Look at the frame from many angles to find the most compelling one. Focus on the textures and details of a window — the curve of old glass, the modern metal latches or eye-catching figurines on the windowsill. Step back from the window to get a sense of scale. Notice how sets of windows fit together, emphasizing both the functionality and fragility of their design, or focus on the structure of the walls surrounding them. PROJECT RULES: Please add the #whpwindows hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

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Video by @hamypratama
For 23-year-old Hamy Pratama (@hamypratama), the best part of being a professional parkour and freerunning athlete is getting to challenge your fears. Get ready to run and flip with Hamy today in Jakarta. It’s all on our Instagram story.

Video by @hamypratama For 23-year-old Hamy Pratama (@hamypratama), the best part of being a professional parkour and freerunning athlete is getting to challenge your fears. Get ready to run and flip with Hamy today in Jakarta. It’s all on our Instagram story.

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Hello, world! It’s time for a very snuggly session of #WeeklyFluff, brought to you by Riley (left) and Killer (right) (@morileymoproblems). This dynamic duo of adopted doggies hails from sunny Los Angeles. “Riley follows Killer around. They play, they nap — it’s the cutest and most amazing thing I’ve ever seen,” says their human Alicia. “Killer retained the alpha role as Riley got bigger and still maintains that title to this day.”
Follow @morileymoproblems to make sure you never miss a moment from these two.

Hello, world! It’s time for a very snuggly session of #weeklyfluff , brought to you by Riley (left) and Killer (right) (@morileymoproblems). This dynamic duo of adopted doggies hails from sunny Los Angeles. “Riley follows Killer around. They play, they nap — it’s the cutest and most amazing thing I’ve ever seen,” says their human Alicia. “Killer retained the alpha role as Riley got bigger and still maintains that title to this day.” Follow @morileymoproblems to make sure you never miss a moment from these two.

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“More fun and less stress” is Cuban-American singer Camila Cabello’s (@camila_cabello) New Year’s resolution — alongside making albums she loves. Tune in to our story to tag along with Camila in Los Angeles as she celebrates her debut album, “Camila.”

“More fun and less stress” is Cuban-American singer Camila Cabello’s (@camila_cabello) New Year’s resolution — alongside making albums she loves. Tune in to our story to tag along with Camila in Los Angeles as she celebrates her debut album, “Camila.”

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Photo of @luckyoetama by @reggyalexander
An expressive portrait captures a sense of effortless style for #WHPmystyle.

Photo of @luckyoetama by @reggyalexander An expressive portrait captures a sense of effortless style for #whpmystyle .

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Photo by @nei.cruz
“I get inspired in the moment,” says photographer and art director Nei Cruz (@nei.cruz), who spotted this woman’s skirt featuring rock icons in Germany. “I shoot what catches my eye — like this handmade print.” ❤️
Follow along to see more of our favorites from last weekend’s hashtag project, #WHPmystyle.

Photo by @nei.cruz “I get inspired in the moment,” says photographer and art director Nei Cruz (@nei.cruz), who spotted this woman’s skirt featuring rock icons in Germany. “I shoot what catches my eye — like this handmade print.” ❤️ Follow along to see more of our favorites from last weekend’s hashtag project, #whpmystyle .

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Photo by @jameswhitlowdelano
After traveling and documenting the earth for decades, two years ago James Whitlow Delano (@jameswhitlowdelano) launched the collective Everyday Climate Change (@everydayclimatechange) and rallied a global network of photographers to share their images of the planet.
His own concern for the environment stretches back almost as far as he can remember. “Rivers were catching fire,” says the Japan-based, American-born photographer, recalling a period in the United States where widespread industrial pollution had created disturbing scenes. “I knew that something was wrong.”
In contrast to those memories, James holds optimistic on his journey. “In my lifetime — from rivers that had caught fire from so much oil being dumped into them — I’ve seen the return of fish, the return of wetland birds and so on. Actually seeing nature recover. That made a huge impression on me.”
To learn more, watch our story.

Photo by @jameswhitlowdelano After traveling and documenting the earth for decades, two years ago James Whitlow Delano (@jameswhitlowdelano) launched the collective Everyday Climate Change (@everydayclimatechange) and rallied a global network of photographers to share their images of the planet. His own concern for the environment stretches back almost as far as he can remember. “Rivers were catching fire,” says the Japan-based, American-born photographer, recalling a period in the United States where widespread industrial pollution had created disturbing scenes. “I knew that something was wrong.” In contrast to those memories, James holds optimistic on his journey. “In my lifetime — from rivers that had caught fire from so much oil being dumped into them — I’ve seen the return of fish, the return of wetland birds and so on. Actually seeing nature recover. That made a huge impression on me.” To learn more, watch our story.

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Photo by @frametheweim
“Brego knows how to wear the latest fashion trends, don’t you think?” writes @frametheweim. #WHPmystyle

Photo by @frametheweim “Brego knows how to wear the latest fashion trends, don’t you think?” writes @frametheweim. #whpmystyle

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Photo by @missbipps
For Andrea Lawrence (@missbipps), #WHPmystyle means sequined pants, pompoms and “boosting the shine factor of my wardrobe.” ✨

Photo by @missbipps For Andrea Lawrence (@missbipps), #whpmystyle means sequined pants, pompoms and “boosting the shine factor of my wardrobe.” ✨

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